Wednesday, 12 May 2010

Too many choices confuse customers

Give me something that will solve my problem, and I'll buy it.

"And, if you want to solve this problem too, you can add on ...."
"But, if you are not interested in , then you don't need to buy this...."
"And, if you are not sure, you should go for this..."
...
...

And, I end up with 10 different options. Overwhelmed. Confused.

Yes, I like options. But, only up to a count of 3.

More than that, I assume you are not confident in what you are selling.

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